January 2009
1 post
Designing for other cultures: putting Hofstede to...
User centred researchers and designers working in developing markets are finding new ways to understand their target users. In the early 70s, Prof Geert Hofstede ran surveys with IBM employees worldwide and produced a set of four cultural dimensions which he used to categorise countries in terms of national tendencies. His four dimensions were: - The Power Distance Index, which looks at how much...